About
Your best footage shouldn't die in a folder.
Brands shoot more than ever. Almost none of it ever becomes an ad.
Every brand is a footage factory now — proper shoots, BTS, UGC, product demos, a hundred clips a launch. And almost all of it rots unwatched in Google Drive while you pay an agency for a slow trickle of ads. The moment a clip could have sold something, it's already three folders deep and forgotten.
The problem was never that brands lacked good footage. It's that nobody — no editor, no strategist, no tool — had actually watched all of it and knew your brand well enough to turn it into creative on demand. So the library just grows, and the ads still ship one at a time.
Cutboard is the unlock: an agent that genuinely watches your footage — indexed scene-by-scene — and learns your voice, your audience, your winning angles. Making an ad stops being a project and becomes a conversation. You ask; it pulls the exact clips and writes the editor-ready cut. The goldmine finally becomes searchable.
What we believe
Four convictions we build on.
Footage is an asset, not an archive
Every clip you've ever shot has resale value. It should work for you, not gather dust in a folder.
The best ad is already in your library
You don't need another shoot. The seven seconds that sell are sitting in footage you've already paid for.
Describe the ad — don't edit the timeline
Making creative should be a conversation. You say what you want; the agent does the digging and the drafting.
More tests beat bigger budgets
Winners come from volume, not polish. The team that ships ten angles a week beats the one perfecting one.
Early access
Put your library to work.
Cutboard is in early access with founding rates locked in. Connect your Drive and turn the footage you already have into ads this week.